On August 14, 2006, there was a split in the group and the Hyderabad team decided to chart their own path.
In the weeks leading up to that night, many of us in BM were surprised to know that the group in Hyderabad had registered as an NGO in the name of Bhumi. Though I didn't fully understand what led them to the decision to break away; I wanted the group to stay together and felt deceived that the name was being taken away. At that point in time, I was naïve in believing that the domain http://bhumi.in/ was also crucial to our further plans.
I remember a really long late-night conference call and the disappointing realization that the Hyderabad group had decided to move on and the rest of us were powerless to change things now.
The group in Hyderabad was led by someone who inspired his team to do more than any of the other chapters had managed to until then. They continued to do inspiring work for several years and later we also collaborated with them. Earlier that day he had asked me if they could use one of the logos we had shortlisted and I readily agreed. This would add to the brand confusion that continued for several years and I have at times regretted that I agreed.
A few years back they decided to cease operations and I ended up acquiring the expired domain. I often share this Tamil adage with this example "Poruthaar Bhumi Alvar" translates to "The one who waits with patience, will rule the world (Bhumi)"
Have you gotten something you wanted after years of patient waiting? Leave a comment.
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